REASONS AS TO WHY CONSUMER PREFERS ONE BRAND OVER ANOTHER: A STUDY OF PACKAGED MILK IN HYDERABAD USING BLIND TESTS

• Khizer Hayat Khuhawar Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
• Muhammad Ali Memon University of Sindh
• Asadullah Shaikh Ilma University.
• Hyder Ali Nizamani University of Sindh
• Majid Hussain Memon Quaid-e-Awam university, Nawabshah

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