Article | Open Access | Published: 1 December 2017

INFLUENCE OF ACCULTURATION ON THE BRAND SELECTION OF THE SOUTH ASIAN DIASPORA IN THE UK

  • Muhammad Rizwan Bahauddin Zakariya University
  • Muhammad Hassan Bahauddin Zakariya University
  • Umme Kalsoom Anglia Ruskin University, UK
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Abstract:  

Keywords:   Consumer Behavior, Acculturation, Minority Consumers, Brand Choice, South Asian Diaspora

Publisher:   ILMA UNIVERSITY

Published:   1 December 2017

Issue:   Issue 2 (2017-12-01) : Volume 13

E-ISSN:   2409-6520

P-ISSN:   2414-8393

DOI:   -


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