Impact of Customer Based Brand Equity (CBBE) on Customer Retention: A Comparative Study of Government, Private and Foreign Banks of Lahore, Pakistan

• Shoaib Tahir Institute of Professional Development, Lahore
• Dr. Faisal Aftab Director Research: Bahria University, Islamabad
• Rab Nawaz Lodhi Institute of Business and Management University of Engineering& technology, Lahore

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