Consumer Ethnocentrism and Willingness to Buy: Analyzing the Role of Three Demographic Factors in Karachi

• Rajkumar Lohano IQRA University, Karachi
• Shuaib Ahmed Institute of Business & Technology, Karachi
• Badar Zaman Qureshi IQRA University, Karachi
• Furqan-Ul-Haq Siddiqui Institute of Management Sciences, University of Balochistan, Quetta

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