Article | Open Access | Published: 20 July 2024

Revolutionizing Digital Marketing with Blockchain Technology: An empirical investigation of Pakistani SMEs

  • Danish Ilyas Government College University Faisalabad Punjab Pakistan
  • Muhammad Shahbaz University of Education Lahore Punjab Pakistan
  • Noor Fatima University of the Punjab Lahore Pakistan
  • Waqar Ahmad Government College University Faisalabad Punjab, Pakistan
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Abstract:  

Keywords:   Blockchain technology, Digital marketing, Intention to use, Blockchain capabilities, Dynamic capability theory

Publisher:   ILMA UNIVERSITY

Published:   20 July 2024

Issue:   Issue 1 (2024-07-20) : Volume 20

E-ISSN:   2409-6520

P-ISSN:   2414-8393

DOI:   http://dx.doi.org/10.46745/ilma.jbs.2024.20.01.03


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