Article | Open Access | Published: 2 December 2014

Impact of Parent Brand on Brand Extension: A Case of FMCG Brands in Pakistan

  • Zafarullah Chandio Institute of Business & Technology, Karachi
  • Sarah Zafar Institute of Business & Technology, Karachi
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Abstract:  

Keywords:   Foreign direct investment, economic growth, Pakistan.

Publisher:   ILMA UNIVERSITY

Published:   2 December 2014

Issue:   Issue 2 (2014-12-02) : Volume 10

E-ISSN:   2409-6520

P-ISSN:   2414-8393

DOI:   http://doi.org/10.46745/ilma.jbs.2014.10.02.14


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