Article | Open Access | Published: 12 January 2024

The Interplay between Enterprise Marketing Strategy and Relationship Performance: A Strategic Perspective

  • Sobia Jamil Jinnah University for Women Karachi Pakistan
  • Sherbaz khan IoBM - CBM Pakistan
  • Irfan Ul Haque Greenwich University, Karachi, Pakistan
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Abstract:  

Keywords:   Enterprise Marketing Strategy, Customer Relationship Management, Market Segmentation, Customer Satisfaction, Marketing Tactics

Publisher:   ILMA UNIVERSITY

Published:   12 January 2024

Issue:   Issue 2 (2024-01-12) : Volume 19

E-ISSN:   2409-6520

P-ISSN:   2414-8393

DOI:   https://dx.doi.org/10.46745/ilma.jbs.2023.19.02.01


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