Article | Open Access | Published: 21 July 2020

The Influence of Adtrust (Trust in Advertising) on Current and Future Purchases of Consumers: A Study of Hair Products in Pakistan

  • Aisha Yusuf Mesiya
  • Muhammad Adnan Bashir
  • Muhammad Azeem Qureshi
  • Mukhtar Ahmed Khan
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Abstract:  

Keywords:   Adtrust, Consumer Actual Purchase, Consumer Purchase Intention, Current Purchases, Future Purchases, Hair Products, Pakistan, Trust in Advertising

Publisher:   ILMA UNIVERSITY

Published:   21 July 2020

Issue:   Issue 1 (2020-07-21) : Volume 16

E-ISSN:   2409-6520

P-ISSN:   2414-8393

DOI:   http://doi.org/10.46745/ilma.jbs.2020.16.01.03


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