Article | Open Access | Published: 10 January 2025

Relating Theory of Planned Behavior with the Purchase of Over the Counter Medicines in Karachi City

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Abstract:  

Keywords:   Over the counter Products, Self Medication, Purchase of Over the Counter Products, Theory of Planned Behavior, Customer’s Attitude, Intention to purchase & External Factors

Publisher:   ILMA UNIVERSITY

Published:   10 January 2025


E-ISSN:   2409-6520

P-ISSN:   2414-8393

DOI:   http://dx.doi.org/10.46745/ilma.jbs.2024.20.02.03


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