Article | Open Access | Published: 10 January 2025
Relating Theory of Planned Behavior with the Purchase of Over the Counter Medicines in Karachi City
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Nazia Abdul Rehman
Federal Urdu University Arts Science & Technology
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Muhammad Faisal Sultan
KASB Institute of Technology
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Zaibunnisa Siddiqi
Sukkur IBA University
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Shahzad Nasim
The Begum Nusrat Bhutto Women University Sukkur
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859
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1166
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Abstract:
Keywords:
Over the counter Products, Self Medication, Purchase of Over the Counter Products, Theory of Planned Behavior, Customer’s Attitude, Intention to purchase & External Factors
Publisher:
ILMA UNIVERSITY
Published:
10 January 2025
E-ISSN:
2409-6520
P-ISSN:
2414-8393
This is an open access article distributed under the terms of the Creative Commons Attribution CC BY 4.0 license, which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.