Article | Open Access | Published: 28 December 2019

Factors affecting Customer Retention in the Restaurant Industry: Moderating Role of Restaurant Location

  • Ammar Ahmed
  • Sanober Salman Shaikh
  • Rafat Naseer
  • Muhammad Asadullah
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Abstract:  

Keywords:   Service Quality, Price Fairness, Restaurant Location, Customer Retention

Publisher:   ILMA UNIVERSITY

Published:   28 December 2019

Issue:   Issue 2 (2019-12-28) : Volume 15

E-ISSN:   2409-6520

P-ISSN:   2414-8393

DOI:   http://doi.org/10.46745/ilma.jbs.2019.15.02.07


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