Article | Open Access | Published: 28 December 2019

Impact of Packaging on Consumer Buying Behavior: A Study made on Millennial of Karachi

  • Muhammad Ahmed Soofi Desai
  • Mohammad Fazal Qureshi
  • Shaista Fazal
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Abstract:  

Keywords:   Product color, packaging, Material, Size, Innovation, Label and Consumer Behavior

Publisher:   ILMA UNIVERSITY

Published:   28 December 2019

Issue:   Issue 2 (2019-12-28) : Volume 15

E-ISSN:   2409-6520

P-ISSN:   2414-8393

DOI:   -


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