Article | Open Access | Published: 9 July 2019

Does Value Co-creation impacts Customer Loyalty and Repurchase Intention

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Abstract:  

Keywords:   Service-Dominant Logic, Customer Loyalty, Value Co-creation, Customer Satisfaction, Repurchase Intention, Customer Citizenship Behavior, Customer Participation Behavior and Service Sector of Pakistan

Publisher:   ILMA UNIVERSITY

Published:   9 July 2019


E-ISSN:   2409-6520

P-ISSN:   2414-8393

DOI:   http://dx.doi.org/10.46745/ilma.jbs.2019.15.01.01


This is an open access article distributed under the terms of the Creative Commons Attribution CC BY 4.0 license, which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.