Article | Open Access | Published: 9 July 2019
Impact of Brand Equity on Consumer Brand Preference and Brand Purchase Intention
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Abstract:
Keywords:
Brand Equity, Perceived Sales Promotion Intensity, Uniqueness, Brand Attitude
Publisher:
ILMA UNIVERSITY
Published:
9 July 2019
E-ISSN:
2409-6520
P-ISSN:
2414-8393
DOI:
-
This is an open access article distributed under the terms of the Creative Commons Attribution CC BY 4.0 license, which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.