Article | Open Access | Published: 28 July 2025

From Trust to Transaction: Exploring the Interplay of Brand Loyalty, Perception, Product Quality, and Price in Shaping Buying Decisions

  • Syed Kashif Rafi University of Sindh, Jamshoro
  • Mushtaque Ali Jariko University of Sindh, Jamshoro
  • Tania Mushtaque University of Sindh, Jamshoro
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Abstract:  

Keywords:   brand loyalty, price conception, consumer engagement, moderation role, brand perception, emotional factors, buying decision.

Publisher:   ILMA UNIVERSITY

Published:   28 July 2025

Issue:   Issue 1 (2025-07-28) : Volume 21

E-ISSN:   2409-6520

P-ISSN:   2414-8393

DOI:   http://doi.org/10.46745/ilma.jbs.2025.21.01.05


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