Article | Open Access | Published: 5 January 2026

Role of AI in driving Operational Efficiency, Customer Engagement, and Competitive Advantage

  • Sonia Kumari Sukkur IBA University
  • Raja Shaikh Sukkur IBA University
  • Mujeeb-u-Rehman Bhayo Institute of Business Administration (IBA) Karachi
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Abstract:  

Keywords:   AI technologies, business outcomes, operational efficiency, customer engagement, customer satisfaction, competitive advantage

Publisher:   ILMA UNIVERSITY

Published:   5 January 2026

Issue:   Issue 2 (2026-01-05) : Volume 21

E-ISSN:   2409-6520

P-ISSN:   2414-8393

DOI:   http://doi.org/10.46745/ilma.jbs.2025.21.02.01


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