Article | Open Access | Published: 5 January 2026

Assessing The Impact of Online Customer Reviews and Product Rating On Customer Intention to Purchase Online from Local Restaurants of Karachi

  • Muhammad Faisal Sultan KASBIT
  • Nazia Abdul Rehman Federal Urdu University Arts, Science & Technology
  • Shahzad Nasim The Begum Nusrat Bhutto Women University, Sukkur
  • Zaibunnisa Siddiqi Sukkur IBA University
  • Aneela Kiran The Begum Nusrat Bhutto Women University, Sukkur
  • Sheema Gohar The Begum Nusrat Bhutto Women University, Sukkur
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Abstract:  

Keywords:   Online Customer Reviews, Online Product Rating, Customer Attitude, Customer Intention to Purchase, Customer Intention to Purchase online, Local Food Restaurants, and Restaurant Business.

Publisher:   ILMA UNIVERSITY

Published:   5 January 2026

Issue:   Issue 2 (2026-01-05) : Volume 21

E-ISSN:   2409-6520

P-ISSN:   2414-8393

DOI:   http://doi.org/10.46745/ilma.jbs.2025.21.02.02


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