IBT- JOURNAL OF BUSINESS STUDIES (JBS)

IBT- JOURNAL OF BUSINESS STUDIES (JBS) is a double-blind peer refereed journal published semi-annually by ILMA University. JBS recognizes the growing involvement of regional issues in management sciences within the larger context of globalization and international business in scholarly communications. The journal, therefore, aims to provide an opportunity and a forum to communicate relevant and current issues in the area of business management and its allied sciences. JBS welcomes the research articles based on empirical research, conceptual frame works and critical reviews. The articles submitted to editorial office are screened by JBS editorial team and send to peer reviewers to ensure the double-blind peer reviews.

Buy or Not to Buy – The Paradigm; Understanding Correlation between Brand Perception and Brand Loyalty towards Consumer Buying Decision Process for University Students
Mushtaque Jariko, Syed Kashif Rafi, Tania Mushtaque
Article | Open Access | Published: 10 January 2025
Running Musharakah in Islamic Banking Industry of Pakistan: An Analysis of Product Structure and its Practical Implementation
Imtiaz Ahmed, Muhammad Shujaat Saleem
Article | Open Access | Published: 10 January 2025
Relating Theory of Planned Behavior with the Purchase of Over the Counter Medicines in Karachi City
Muhammad Faisal Sultan, Nazia Abdul Rehman, Shahzad Nasim, Zaibunnisa Siddiqi
Article | Open Access | Published: 10 January 2025
The Role of Intrinsic and Extrinsic Job Motivational Factors in Enhancing Employee Performance: A Mediating Effect of Employee Commitment
Amjad Hussain Lashari, Bakhtawar Memon, Sanam Nawaz Kalhoro, Sarfraz Ali Malak
Article | Open Access | Published: 10 January 2025
Impact of Fintech & Monetary Policy on Liquidity Creation
Abrar Ahmed , Asad Ali, Riffat Mughal, Shaista Kamal Khan
Article | Open Access | Published: 10 January 2025
The Gendered Impact of Trade Liberalization on Informal Employment in Pakistan: A Sectoral Perspective
Ahmed Raza Cheema, Jabbar Ul-Haq, Madiha Mumtaz, Zahid Ullah Khan
Article | Open Access | Published: 20 July 2024
The Impact of Effective Performance Management system on Employee Outcomes; Evidence from the Hoteling industry of Pakistan
Chakar Khan, Imran Farooq, Mansoor Ahmed, Syed Tahir Hussain Rizvi
Article | Open Access | Published: 20 July 2024
Revolutionizing Digital Marketing with Blockchain Technology: An empirical investigation of Pakistani SMEs
Danish Ilyas, Muhammad Shahbaz , Noor Fatima, Waqar Ahmad
Article | Open Access | Published: 20 July 2024
Facilitating the Integration of Sustainability into Project Management through the Project Management Office (PMO)
Mudassar Ahmed, Sumaiya Osman
Article | Open Access | Published: 20 July 2024
Analyzing the Influence of Personal Selling Practices (Malpractices) on Physicians\' Decision-Making in the Pharmaceutical Sector of Pakistan: The Role of Personal Selling Practices (Malpractices)
Danish Ahmed Siddiqui, Sh. M. Fakhre Alam Siddiqui
Article | Open Access | Published: 20 July 2024
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