Buy or Not to Buy – The Paradigm; Understanding Correlation between Brand Perception and Brand Loyalty towards Consumer Buying Decision Process for University Students
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Syed Kashif Rafi, Mushtaque Jariko, Tania Mushtaque |
Article | Open Access | Published: 10 January 2025 |
Views: |
23 |
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119 |
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Running Musharakah in Islamic Banking Industry of Pakistan: An Analysis of Product Structure and its Practical Implementation
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Imtiaz Ahmed, Muhammad Shujaat Saleem |
Article | Open Access | Published: 10 January 2025 |
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6 |
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Downloads: |
151 |
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Relating Theory of Planned Behavior with the Purchase of Over the Counter Medicines in Karachi City
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Nazia Abdul Rehman, Muhammad Faisal Sultan, Zaibunnisa Siddiqi, Shahzad Nasim |
Article | Open Access | Published: 10 January 2025 |
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The Role of Intrinsic and Extrinsic Job Motivational Factors in Enhancing Employee Performance: A Mediating Effect of Employee Commitment
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Sanam Nawaz Kalhoro, Sarfraz Ali Malak, Bakhtawar Memon, Amjad Hussain Lashari |
Article | Open Access | Published: 10 January 2025 |
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14 |
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83 |
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Impact of Fintech & Monetary Policy on Liquidity Creation
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Riffat Mughal, Abrar Ahmed , Shaista Kamal Khan, Asad Ali |
Article | Open Access | Published: 10 January 2025 |
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22 |
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Downloads: |
219 |
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Pershotam Oad |
Article | Open Access | Published: 2 December 2024 |
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1 |
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413 |
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The Gendered Impact of Trade Liberalization on Informal Employment in Pakistan: A Sectoral Perspective
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Madiha Mumtaz, Zahid Ullah Khan, Jabbar Ul-Haq, Ahmed Raza Cheema |
Article | Open Access | Published: 20 July 2024 |
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51 |
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Downloads: |
709 |
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The Impact of Effective Performance Management system on Employee Outcomes; Evidence from the Hoteling industry of Pakistan
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Chakar Khan, Syed Tahir Hussain Rizvi, Mansoor Ahmed, Imran Farooq |
Article | Open Access | Published: 20 July 2024 |
Views: |
70 |
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Downloads: |
560 |
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Revolutionizing Digital Marketing with Blockchain Technology: An empirical investigation of Pakistani SMEs
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Danish Ilyas, Muhammad Shahbaz , Noor Fatima, Waqar Ahmad |
Article | Open Access | Published: 20 July 2024 |
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42 |
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Downloads: |
1280 |
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Facilitating the Integration of Sustainability into Project Management through the Project Management Office (PMO)
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Sumaiya Osman , Mudassar Ahmed |
Article | Open Access | Published: 20 July 2024 |
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27 |
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Downloads: |
4778 |
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