IBT- JOURNAL OF BUSINESS STUDIES (JBS)

IBT- JOURNAL OF BUSINESS STUDIES (JBS) is a double-blind peer refereed journal published semi-annually by ILMA University. JBS recognizes the growing involvement of regional issues in management sciences within the larger context of globalization and international business in scholarly communications. The journal, therefore, aims to provide an opportunity and a forum to communicate relevant and current issues in the area of business management and its allied sciences. JBS welcomes the research articles based on empirical research, conceptual frame works and critical reviews. The articles submitted to editorial office are screened by JBS editorial team and send to peer reviewers to ensure the double-blind peer reviews.

From Trust to Transaction: Exploring the Interplay of Brand Loyalty, Perception, Product Quality, and Price in Shaping Buying Decisions
Syed Kashif Rafi, Mushtaque Ali Jariko, Tania Mushtaque
Article | Open Access | Published: 28 July 2025
Foreign Aid, Human Capital and Economic Growth: The case of South Asian Countries
Muhammad Akram, Muhammad Idrees, Muhammad Imran
Article | Open Access | Published: 28 July 2025
The Role of HR as Change Agent Towards Organizational Effectiveness - An Empirical Study with Respect to Pakistani Organizations
Muhammad Asif Khan
Article | Open Access | Published: 28 July 2025
HRM Training as the Heartbeat of Mitigating Burnout and organizational commitment in the High-Stress Healthcare Environment
Ruby Shabbir , Mushtaque Ahmed
Article | Open Access | Published: 28 July 2025
Intention to Use Islamic Mobile Banking Services: Detailed Analysis Based on Theoretical Triangulization
Nazia Abdul Rehman, Muhammad Faisal Sultan, Zaibunnisa Siddiqi , Shahzad Nasim
Article | Open Access | Published: 28 July 2025
Buy or Not to Buy – The Paradigm; Understanding Correlation between Brand Perception and Brand Loyalty towards Consumer Buying Decision Process for University Students
Syed Kashif Rafi, Mushtaque Jariko, Tania Mushtaque
Article | Open Access | Published: 10 January 2025
Running Musharakah in Islamic Banking Industry of Pakistan: An Analysis of Product Structure and its Practical Implementation
Imtiaz Ahmed, Muhammad Shujaat Saleem
Article | Open Access | Published: 10 January 2025
Relating Theory of Planned Behavior with the Purchase of Over the Counter Medicines in Karachi City
Nazia Abdul Rehman, Muhammad Faisal Sultan, Zaibunnisa Siddiqi, Shahzad Nasim
Article | Open Access | Published: 10 January 2025
The Role of Intrinsic and Extrinsic Job Motivational Factors in Enhancing Employee Performance: A Mediating Effect of Employee Commitment
Sanam Nawaz Kalhoro, Sarfraz Ali Malak, Bakhtawar Memon, Amjad Hussain Lashari
Article | Open Access | Published: 10 January 2025
Impact of Fintech & Monetary Policy on Liquidity Creation
Riffat Mughal, Abrar Ahmed , Shaista Kamal Khan, Asad Ali
Article | Open Access | Published: 10 January 2025
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