IBT- JOURNAL OF BUSINESS STUDIES (JBS)

IBT- JOURNAL OF BUSINESS STUDIES (JBS) is a double-blind peer refereed journal published semi-annually by ILMA University. JBS recognizes the growing involvement of regional issues in management sciences within the larger context of globalization and international business in scholarly communications. The journal, therefore, aims to provide an opportunity and a forum to communicate relevant and current issues in the area of business management and its allied sciences. JBS welcomes the research articles based on empirical research, conceptual frame works and critical reviews. The articles submitted to editorial office are screened by JBS editorial team and send to peer reviewers to ensure the double-blind peer reviews.

The Gendered Impact of Trade Liberalization on Informal Employment in Pakistan: A Sectoral Perspective
Madiha Mumtaz, Zahid Ullah Khan, Jabbar Ul-Haq, Ahmed Raza Cheema
Article | Open Access | Published: 20 July 2024
The Impact of Effective Performance Management system on Employee Outcomes; Evidence from the Hoteling industry of Pakistan
Chakar Khan, Syed Tahir Hussain Rizvi, Mansoor Ahmed, Imran Farooq
Article | Open Access | Published: 20 July 2024
Revolutionizing Digital Marketing with Blockchain Technology: An empirical investigation of Pakistani SMEs
Danish Ilyas, Muhammad Shahbaz , Noor Fatima, Waqar Ahmad
Article | Open Access | Published: 20 July 2024
Facilitating the Integration of Sustainability into Project Management through the Project Management Office (PMO)
Sumaiya Osman , Mudassar Ahmed
Article | Open Access | Published: 20 July 2024
Analyzing the Influence of Personal Selling Practices (Malpractices) on Physicians' Decision-Making in the Pharmaceutical Sector of Pakistan: The Role of Personal Selling Practices (Malpractices)
Sh. M. Fakhre Alam Siddiqui, Danish Ahmed Siddiqui
Article | Open Access | Published: 20 July 2024
Inflation and Sustainable Human Development: Assessing the Role of Public Expenditures in Threshold Effect
Muhammad Junaid Nasrullah, Phool Hussain, Vijay Kumar
Article | Open Access | Published: 12 January 2024
An Analysis of Employees Perception about Social Intelligence and Leadership Styles in Banking Sector of Quetta City
Mermal Habiba, Uzma Mukhtar, Nadeem Malik, Hassan Ali
Article | Open Access | Published: 12 January 2024
From Discrimination to Demotivation: Analyzing the Linkages between Gender Disparity, Harassment, and Employee Motivation
Irfan Ali, Hassan Ali, Sarfraz Ali Malak, Amanullah Samoon
Article | Open Access | Published: 12 January 2024
Adoption Of Leadership Styles By Management Of Board Of Revenue Sindh: Mediating Role Of Psychological Ownership
Riffat Mughal, Asad Ali
Article | Open Access | Published: 12 January 2024
The Interplay between Enterprise Marketing Strategy and Relationship Performance: A Strategic Perspective
Sobia Jamil, Sherbaz khan, Irfan Ul Haque
Article | Open Access | Published: 12 January 2024
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