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From Trust to Transaction: Exploring the Interplay of Brand Loyalty, Perception, Product Quality, and Price in Shaping Buying Decisions
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Syed Kashif Rafi, Mushtaque Ali Jariko, Tania Mushtaque |
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Article | Open Access | Published: 28 July 2025 |
| Views: |
233 |
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Downloads: |
440 |
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Foreign Aid, Human Capital and Economic Growth: The case of South Asian Countries
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Muhammad Akram, Muhammad Idrees, Muhammad Imran |
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Article | Open Access | Published: 28 July 2025 |
| Views: |
211 |
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Downloads: |
211 |
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The Role of HR as Change Agent Towards Organizational Effectiveness - An Empirical Study with Respect to Pakistani Organizations
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Muhammad Asif Khan, Syeda Nazneen Waseem |
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Article | Open Access | Published: 28 July 2025 |
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236 |
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Downloads: |
194 |
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HRM Training as the Heartbeat of Mitigating Burnout and organizational commitment in the High-Stress Healthcare Environment
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Ruby Shabbir , Mushtaque Ahmed |
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Article | Open Access | Published: 28 July 2025 |
| Views: |
237 |
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Downloads: |
223 |
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Intention to Use Islamic Mobile Banking Services: Detailed Analysis Based on Theoretical Triangulization
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Nazia Abdul Rehman, Muhammad Faisal Sultan, Zaibunnisa Siddiqi , Shahzad Nasim |
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Article | Open Access | Published: 28 July 2025 |
| Views: |
244 |
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Downloads: |
207 |
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Buy or Not to Buy – The Paradigm; Understanding Correlation between Brand Perception and Brand Loyalty towards Consumer Buying Decision Process for University Students
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Syed Kashif Rafi, Mushtaque Jariko, Tania Mushtaque |
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Article | Open Access | Published: 10 January 2025 |
| Views: |
430 |
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Downloads: |
1757 |
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Running Musharakah in Islamic Banking Industry of Pakistan: An Analysis of Product Structure and its Practical Implementation
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Imtiaz Ahmed, Muhammad Shujaat Saleem |
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Article | Open Access | Published: 10 January 2025 |
| Views: |
497 |
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Downloads: |
1521 |
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Relating Theory of Planned Behavior with the Purchase of Over the Counter Medicines in Karachi City
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Nazia Abdul Rehman, Muhammad Faisal Sultan, Zaibunnisa Siddiqi, Shahzad Nasim |
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Article | Open Access | Published: 10 January 2025 |
| Views: |
353 |
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Downloads: |
680 |
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The Role of Intrinsic and Extrinsic Job Motivational Factors in Enhancing Employee Performance: A Mediating Effect of Employee Commitment
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Sanam Nawaz Kalhoro, Sarfraz Ali Malak, Bakhtawar Memon, Amjad Hussain Lashari |
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Article | Open Access | Published: 10 January 2025 |
| Views: |
394 |
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Downloads: |
939 |
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Impact of Fintech & Monetary Policy on Liquidity Creation
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Riffat Mughal, Abrar Ahmed , Shaista Kamal Khan, Asad Ali |
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Article | Open Access | Published: 10 January 2025 |
| Views: |
397 |
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Downloads: |
1223 |
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